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Martech Roadmap

 Aifric and her famed dachshund, Murphy

From wild child to marketing heavyweight: Zalando’s Aifric Campbell on breaking rules, building teams, and scaling growth

Lessons from creating high velocity experimentation and long term measurement roadmaps at the largest European tech companies…

Smartly.io’s CPO Arto Tolonen on building a leading Meta Business Partner

How a culture of empathy for the customer allowed Smartly.io to become a worldwide success.

A martech masterclass, by Francesco Pittarello, former Director of Marketing Technology at Uber

Thoughts on enabling CRM for growth, scaling to new markets and other takeaways from the world’s largest ride hailing service.

The intersection of marketing and product by Jean de Bressy, Director of Martech at Delivery Hero

On build or buy debates in startups, current trends in marketing automation and developing a career in martech.