From driver analytics to super app success, we reveal the unconventional experiments that shaped Southeast Asia’s tech pioneer.
The father of Meta’s marketing mix model shares details on building one of the main models on the market, and how to use the technology.
Where Brett shares how his company scales high-performing video ads through structured frameworks, iterative testing, and creator-driven content.
Dyan shares her measurement-first playbook and unveils how she unlocked ROI-positive paid growth for a transformative fintech app.
INCRMNTAL CEO explains how continuous measurement is replacing traditional attribution in a privacy-first marketing world.
A deep dive in the world of hyper-growth companies and the characteristics of their growth teams.
How Glovo went through hypergrowth by maintaining focus on execution at the local level and measuring the impact of all marketing channels.
After scaling the experimentation platform of booking.com, Lukas embarked on a similar journey at Vista.
Where Bill discusses how freemium models, agile marketing, and AI are reshaping the landscape of SaaS and technology.
Former Opendoor & Masterclass growth leader reveals why traditional engineering mindsets might be killing some companies’ growth.
Where David discusses the key messages of his book, and why now is the right time for companies to embrace personalization.
