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Industry voices Capgemini

The future of Martech: navigating AI-powered platforms at enterprise scale

Peppy Cheng of Capgemini shares how AI is transforming enterprise Martech, from platform integration to data privacy and team adaptation. The future of Martech: navigating AI-powered platforms at enterprise scale
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Martech leaders AppsFlyer

The attribution playbook: Roy Yanai on navigating a post-ATT world

Roy Yanai led AppsFlyer through the chaos of Apple’s ATT rollout, helping the industry adapt. “The entire market was broken,” he said, “but we were best positioned to solve it....” The attribution playbook: Roy Yanai on navigating a post-ATT world

Beyond the click: Juliana Jackson explains perception-led segmentation

Juliana Jackson explains why clicks and CLV miss the point. Real marketing impact starts with understanding perception and unstructured data. Beyond the click: Juliana Jackson explains perception-led segmentation

Inside Snap’s DACH playbook: Jan Mueller on building a market from the ground up

Jan Mueller helped launch Snap in DACH, turning bold beginnings into smart, AI-driven growth. With AR and new Spectacles ahead, the future looks bright... Inside Snap’s DACH playbook: Jan Mueller on building a market from the ground up

The counter-intuitive guide to retention with Andrew Michael from Churn FM

Discover how to reduce churn via ICP, activation, sustainable growth insights from Hotjar, and AI's impact... The counter-intuitive guide to retention with Andrew Michael from Churn FM

Beyond the Funnel: Hannah Parvaz on Customer-Led Growth & Navigating Martech Shifts

Hannah Parvaz shares her journey from music to app marketing, focusing on customer psychology and AI-driven growth strategies... Beyond the Funnel: Hannah Parvaz on Customer-Led Growth & Navigating Martech Shifts
Martech leaders Hightouch

AI decisioning: Hightouch on shaping the next era of outcome-based marketing

Alec Haase of Hightouch explains how AI Decisioning transforms marketing by enabling outcome-based personalization through AI agents... AI decisioning: Hightouch on shaping the next era of outcome-based marketing
Industry voices The Martech Weekly

Decoding Martech complexity: Juan Mendoza on founding TMW and the future of the industry

The two main trends of Martech in 2025 - AI hype and CDP composability, explained by The Martech Weekly'S founder. Decoding Martech complexity: Juan Mendoza on founding TMW and the future of the industry

Beyond the hype: Slobodan Manic on AI’s real role, CRO truths, and authentic authority

The host of the "No Hacks" podcast shares unfiltered views on CRO, AI and his journey through 200 interviews. Beyond the hype: Slobodan Manic on AI’s real role, CRO truths, and authentic authority
Martech leaders Growthloop

Lauren Stein, chief of staff, on orchestrating GrowthLoop’s Compound Marketing revolution

How GrowthLoop is redefining martech by embedding AI agents directly into the data cloud for compounding strategic returns. Lauren Stein, chief of staff, on orchestrating GrowthLoop’s Compound Marketing revolution