Lessons from creating high velocity experimentation and long term measurement roadmaps at the largest European tech companies…
Growth strategies, retention challenges, and monetization trends shaping the industry…
After interviewing 160 guests on his podcast, Phil distills his main learnings about the martech industry…
Eli Weiss digs into how Yotpo uses real, unfiltered customer feedback to keep people coming back— through gritty human connection…
Discover the founding story of Clarisights and what it means for great marketers…
From leading Go-to-Market at Microsoft to founding startups in Brazil and advising AI companies, Kat reveals the lessons she learned along a very rich career…
The father of Meta’s marketing mix model shares details on building one of the main models on the market, and how to use the technology.
Where Brett shares how his company scales high-performing video ads through structured frameworks, iterative testing, and creator-driven content.
Dyan shares her measurement-first playbook and unveils how she unlocked ROI-positive paid growth for a transformative fintech app.
From driver analytics to super app success, we reveal the unconventional experiments that shaped Southeast Asia’s tech pioneer.
INCRMNTAL CEO explains how continuous measurement is replacing traditional attribution in a privacy-first marketing world.
