Effective Date: May 1, 2025

1. Introduction

JdB Consulting, operating under the brand name Martech Family (“Martech Family,” “we,” “us,” or “our”), is committed to protecting the privacy of our readers and users (“you”). This Privacy Policy explains how we collect, use, disclose, and protect your Personal Data when you use our website www.martechfamily.com and related services (collectively, the “Services”). Our address is Rheinsberger Str 20, 10435 Berlin, Germany.

Martech Family is a media company dedicated to building a community and thought leadership magazine about the marketing technology industry. We value transparency and adhere to the principle of data minimization, meaning we only collect and process Personal Data that is necessary for the purposes described in this policy, in compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR) / Datenschutz-Grundverordnung (DSGVO).

2. Data Controller

JdB Consulting is the data controller (Verantwortlicher) responsible for the processing of your Personal Data collected through the Services under the GDPR/DSGVO. Our contact details are: JdB Consulting Rheinsberger Str 20 10435 Berlin, Germany Contact Person: Jean de Bressy Email: contact@jeandebressy.com

3. Personal Data We Collect

We collect Personal Data directly from you when you interact with our Services. This may include:

• Contact Information: Name, email address (when you subscribe, contact us, or register for events).
• Log Data and Device Information: When you access the Services, our servers automatically record information (“Log Data”). This Log Data may include your Internet Protocol (IP) address (which may be processed in an anonymized or truncated form where feasible), browser type and settings, device information, operating system, date/time stamps, referring/exit pages, and clickstream data. This information is used for ensuring the functionality and security of the site, analyzing trends, administering the site, tracking user movement, and gathering demographic information. IP addresses and other Log Data are generally not linked to other personally identifiable information unless necessary for security purposes or required by law.
• Cookies and Tracking Technologies: We use cookies and similar tracking technologies (like web beacons and pixels) to operate and personalize the Services, analyze usage, and potentially for advertising purposes (subject to your consent where required). You can control the use of cookies at the individual browser level and through any consent management tools we provide. For more details, please refer to our Cookie Statement [Link to Cookie Statement – placeholder, needs to be created/linked].
• Survey Information: If you choose to participate in our online surveys, we may collect the voluntary information you provide regarding topics of interest related to our Services.

4. How We Use Your Personal Data

We use the Personal Data we collect for the following purposes, based on relevant legal grounds under GDPR/DSGVO:

• To Provide and Improve the Services (Art. 6(1)(b) GDPR – Contract Performance; Art. 6(1)(f) GDPR – Legitimate Interests): To operate, maintain, and enhance our website, content, and user experience.
• To Communicate with You (Art. 6(1)(b) GDPR – Contract Performance/Pre-contractual Measures; Art. 6(1)(a) GDPR – Consent; Art. 6(1)(f) GDPR – Legitimate Interests): To respond to your inquiries, send you newsletters or promotional materials (if you consent), provide updates about the Services, and send administrative information.
• For Analytics and Research (Art. 6(1)(a) GDPR – Consent; Art. 6(1)(f) GDPR – Legitimate Interests): To understand how users interact with our Services, analyze trends (often using aggregated or anonymized data), conduct market research (like surveys), and improve our offerings. Our legitimate interest is in improving our services.
• For Security and Compliance (Art. 6(1)(c) GDPR – Legal Obligation; Art. 6(1)(f) GDPR – Legitimate Interests): To protect the security and integrity of our Services, prevent fraud, enforce our Terms of Use, and comply with legal obligations. Our legitimate interest is in protecting our services and legal rights.
• For Marketing and Advertising (Art. 6(1)(a) GDPR – Consent; Art. 6(1)(f) GDPR – Legitimate Interests): To personalize content and potentially advertisements (subject to your consent choices and applicable law). Our legitimate interest may apply to certain forms of direct marketing to existing contacts, subject to opt-out rights.

5. Legal Basis for Processing (Summary)

Our legal basis for collecting and using the Personal Data described above depends on the specific context. Primarily, we rely on:

• Consent (Art. 6(1)(a) GDPR): For newsletters, certain cookies, and specific processing activities where we ask for your consent.
• Contract Performance (Art. 6(1)(b) GDPR): When processing is necessary to provide the Services you requested or take steps at your request before entering into a contract.
• Legal Obligation (Art. 6(1)(c) GDPR): When processing is necessary to comply with German or EU law.
• Legitimate Interests (Art. 6(1)(f) GDPR): For activities like improving our services, security, analytics (where not based on consent), and certain communications, provided these interests are not overridden by your fundamental rights and freedoms.

6. Disclosure of Personal Data

We do not sell your Personal Data. We may share your Personal Data in the following limited circumstances, ensuring appropriate safeguards are in place:

• Service Providers (Data Processors): We may share information with third-party vendors and service providers who perform services strictly on our behalf and under our instruction (e.g., website hosting, email delivery, analytics providers, survey tools). We enter into data processing agreements (Auftragsverarbeitungsverträge) with these providers as required by Art. 28 GDPR.
• Legal Requirements: We may disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g., a court, government agency, law enforcement) within the framework of German and EU law.
• Business Transfers: If JdB Consulting is involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of all or a portion of its assets, your Personal Data may be transferred as part of that transaction, subject to confidentiality arrangements and notification as required by law.
• Protection of Rights: We may disclose information where we believe it necessary to protect the rights, property, or safety of Martech Family, JdB Consulting, our users, or the public, or to establish, exercise, or defend legal claims.
• With Your Consent: We may share your Personal Data for other purposes only with your explicit consent (Art. 6(1)(a) GDPR).

7. Data Security

We implement appropriate technical and organizational security measures (Art. 32 GDPR) designed to protect the Personal Data we collect against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access. However, no internet transmission or electronic storage method is 100% secure.

8. Data Retention

We retain Personal Data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law (e.g., for tax or commercial law retention obligations in Germany – HGB, AO). When we no longer have an ongoing legitimate business need or legal obligation to process your Personal Data, we will either delete or anonymize it according to our data retention policies.

9. Your Data Protection Rights (Rights of the Data Subject)

Under the GDPR, you have the following rights regarding your Personal Data:

• Right to Access (Art. 15 GDPR): You have the right to request confirmation as to whether we process Personal Data concerning you and, if so, access to this data and further information.
• Right to Rectification (Art. 16 GDPR): You have the right to request the correction of inaccurate Personal Data concerning you without undue delay.
• Right to Erasure (‘Right to be Forgotten’) (Art. 17 GDPR): You have the right to request the deletion of your Personal Data under certain conditions (e.g., if the data is no longer necessary, you withdraw consent, or processing was unlawful).
• Right to Restrict Processing (Art. 18 GDPR): You have the right to request the restriction of processing under certain conditions (e.g., if you contest the accuracy of the data, or the processing is unlawful).
• Right to Data Portability (Art. 20 GDPR): You have the right to receive the Personal Data concerning you, which you provided to us, in a structured, commonly used, and machine-readable format, and have the right to transmit those data to another controller under certain conditions.
• Right to Object (Art. 21 GDPR): You have the right to object, on grounds relating to your particular situation, at any time to processing of Personal Data concerning you which is based on Art. 6(1)(e) (public interest) or Art. 6(1)(f) (legitimate interests) GDPR, including profiling based on those provisions. You also have an absolute right to object to processing for direct marketing purposes.
• Right to Withdraw Consent (Art. 7(3) GDPR): If processing is based on your consent, you have the right to withdraw that consent at any time. Withdrawing consent will not affect the lawfulness of processing based on consent before its withdrawal.
• Right to Lodge a Complaint (Art. 77 GDPR): You have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work, or place of the alleged infringement if you consider that the processing of Personal Data relating to you infringes the GDPR. The competent supervisory authority for JdB Consulting in Berlin is the Berliner Beauftragte für Datenschutz und Informationsfreiheit (https://www.datenschutz-berlin.de/).

To exercise any of these rights, please contact Jean de Bressy at contact@jeandebressy.com. We will respond to your request in accordance with GDPR requirements, typically within one month. We may need to verify your identity before processing your request.

10. International Data Transfers

Our primary operations and servers are located within the European Union (Germany). If we use service providers located outside the EU/EEA (in “third countries”), we ensure that an adequate level of data protection is guaranteed before transferring your Personal Data. This is achieved either through an adequacy decision by the EU Commission (Art. 45 GDPR) or by implementing appropriate safeguards, such as Standard Contractual Clauses (SCCs) approved by the EU Commission (Art. 46 GDPR), possibly supplemented by additional measures. We no longer rely on the EU-U.S. Privacy Shield framework. You can request further information on the safeguards implemented for specific transfers by contacting us.

11. Children’s Privacy

The Services are not directed to individuals under the age of 16, and we do not knowingly collect Personal Data from children. If we become aware that we have inadvertently collected Personal Data from a child under 16 without parental consent where required, we will take steps to delete such information promptly.

12. Third-Party Links and Services

This Privacy Policy applies only to the Services offered by Martech Family / JdB Consulting. It does not apply to external services or websites linked to from our Services (e.g., LinkedIn, other third-party integrations). We encourage you to review the privacy policies of those third parties before providing them with your information.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any significant changes by updating the Effective Date at the top of this policy and, where required by law or feasible, by providing more prominent notice (e.g., through the Services or by email). We encourage you to review this Privacy Policy periodically.

14. Contact Us

If you have any questions, comments, or concerns about this Privacy Policy or our data practices, or if you wish to exercise your data protection rights, please contact us:

• Data Controller: JdB Consulting
• Contact Person: Jean de Bressy
• Email: contact@jeandebressy.com
• Mail: JdB Consulting Attn: Privacy (Jean de Bressy) Rheinsberger Str 20 10435 Berlin, Germany