Martech leaders

Strategic insights and vision from the experts defining the marketing technology landscape and tools.

Featured Martech leaders

Martech 2025: Scott Brinker on new data paradigms & AI’s next act

Scott reveals insights from his state of martech 2025 report and what it takes to build successful marketing ecosystems... Martech 2025: Scott Brinker on new data paradigms & AI’s next act
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Martech leaders

“I’m 99 percent sure blueberries are safe for dogs” and other CRO secrets with Shiva Manjunath

Discover the ins and outs of successful CRO programs with the host of the "From A to B" podcast and experimentation wizard Shiva Manjunath “I’m 99 percent sure blueberries are safe for dogs” and other CRO secrets with Shiva Manjunath
Martech leaders Clarisights

From running Facebook’s first ads to improving marketing data with Clarisights : Arun Srinivasan’s journey

Discover the founding story of Clarisights and what it means for great marketers... From running Facebook’s first ads to improving marketing data with Clarisights : Arun Srinivasan’s journey
Martech leaders Meta

Meta’s Gufeng Zhou on MMM, Causality, and the Future of Attribution

The father of Meta's marketing mix model shares details on building one of the main models on the market, and how to use the technology. Meta’s Gufeng Zhou on MMM, Causality, and the Future of Attribution
Martech leaders Batch Creative

The Art & Science of Scalable Video Ads: Insights from Batch Creative’s Brett Wagner

Where Brett shares how his company scales high-performing video ads through structured frameworks, iterative testing, and creator-driven content. The Art & Science of Scalable Video Ads: Insights from Batch Creative’s Brett Wagner
Martech leaders INCRMNTAL

How INCRMNTAL is reinventing Marketing Measurement for the privacy era, with CEO Maor Sadra

INCRMNTAL CEO explains how continuous measurement is replacing traditional attribution in a privacy-first marketing world. How INCRMNTAL is reinventing Marketing Measurement for the privacy era, with CEO Maor Sadra
Martech leaders Masterclass

Redefining Growth Engineering at Opendoor and Masterclass, with Alexey Komissarouk

Former Opendoor & Masterclass growth leader reveals why traditional engineering mindsets might be killing some companies' growth. Redefining Growth Engineering at Opendoor and Masterclass, with Alexey Komissarouk
Martech leaders Smartly

Smartly.io’s CPO Arto Tolonen on building a leading Meta Business Partner

How a culture of empathy for the customer allowed Smartly.io to become a worldwide success. Smartly.io’s CPO Arto Tolonen on building a leading Meta Business Partner
Martech leaders Uber

A martech masterclass, by Francesco Pittarello, former Director of Marketing Technology at Uber

Thoughts on enabling CRM for growth, scaling to new markets and other takeaways from the world's largest ride hailing service. A martech masterclass, by Francesco Pittarello, former Director of Marketing Technology at Uber
Martech leaders Delivery Hero

The intersection of marketing and product by Jean de Bressy, Director of Martech at Delivery Hero

On build or buy debates in startups, current trends in marketing automation and developing a career in martech. The intersection of marketing and product by Jean de Bressy, Director of Martech at Delivery Hero