Lessons from creating high velocity experimentation and long term measurement roadmaps at the largest European tech companies…
The father of Meta’s marketing mix model shares details on building one of the main models on the market, and how to use the technology.
Dyan shares her measurement-first playbook and unveils how she unlocked ROI-positive paid growth for a transformative fintech app.
INCRMNTAL CEO explains how continuous measurement is replacing traditional attribution in a privacy-first marketing world.
Follow Wouter on this tour of his achievements and establishing martech excellence at GetYourGuide.