Performance Marketing

Performance Marketing

Martech leaders Alison.ai

Alison.ai’s Ellad Kushnir Matarasso on unlocking creative performance with AI

Alison.ai's VP Marketing reveals how AI-powered creative optimization is transforming campaign performance and replacing outdated A/B testing. Alison.ai’s Ellad Kushnir Matarasso on unlocking creative performance with AI
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Growth operators Snap

Inside Snap’s DACH playbook: Jan Mueller on building a market from the ground up

Jan Mueller helped launch Snap in DACH, turning bold beginnings into smart, AI-driven growth. With AR and new Spectacles ahead, the future looks bright... Inside Snap’s DACH playbook: Jan Mueller on building a market from the ground up
Growth operators Zalando

From wild child to marketing heavyweight: Zalando’s Aifric Campbell on breaking rules, building teams, and scaling growth

Lessons from creating high velocity experimentation and long term measurement roadmaps at the largest European tech companies... From wild child to marketing heavyweight: Zalando’s Aifric Campbell on breaking rules, building teams, and scaling growth