Measurement

Measurement

Growth operators Wealthsimple

Scaling growth beyond channels: Simon Lejeune on the next playbook for Fintech

A behind-the-scenes look at what happens when you build for outcomes, not channels... Scaling growth beyond channels: Simon Lejeune on the next playbook for Fintech
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Martech leaders Meta

Meta’s Gufeng Zhou on MMM, Causality, and the Future of Attribution

The father of Meta's marketing mix model shares details on building one of the main models on the market, and how to use the technology. Meta’s Gufeng Zhou on MMM, Causality, and the Future of Attribution
Growth operators Glovo

Glovo’s growth playbook: winning city by city, with George Kartaltzis

How Glovo went through hypergrowth by maintaining focus on execution at the local level and measuring the impact of all marketing channels. Glovo’s growth playbook: winning city by city, with George Kartaltzis
Martech leaders Uber

A martech masterclass, by Francesco Pittarello, former Director of Marketing Technology at Uber

Thoughts on enabling CRM for growth, scaling to new markets and other takeaways from the world's largest ride hailing service. A martech masterclass, by Francesco Pittarello, former Director of Marketing Technology at Uber
Martech leaders Meta

Dive into the Meta (Facebook) Partner ecosystem with Alon Levin

Behind the curtains - a look at how marketing partners operate and their value from the perspective of Meta. Dive into the Meta (Facebook) Partner ecosystem with Alon Levin