Experimentation / A/B Testing

Experimentation / A/B Testing

Martech leaders

“I’m 99 percent sure blueberries are safe for dogs” and other CRO secrets with Shiva Manjunath

Discover the ins and outs of successful CRO programs with the host of the "From A to B" podcast and experimentation wizard Shiva Manjunath “I’m 99 percent sure blueberries are safe for dogs” and other CRO secrets with Shiva Manjunath
Like this insight? Get exclusive interviews & actionable Martech strategies delivered weekly. Subscribe free to Martech Family.
Growth operators Zalando

From wild child to marketing heavyweight: Zalando’s Aifric Campbell on breaking rules, building teams, and scaling growth

Lessons from creating high velocity experimentation and long term measurement roadmaps at the largest European tech companies... From wild child to marketing heavyweight: Zalando’s Aifric Campbell on breaking rules, building teams, and scaling growth
Growth operators Bumble

From Bumble to breakthroughs: Lea Samrani on product growth, monetization & scaling success

Growth strategies, retention challenges, and monetization trends shaping the industry... From Bumble to breakthroughs: Lea Samrani on product growth, monetization & scaling success
Growth operators Glovo

Glovo’s growth playbook: winning city by city, with George Kartaltzis

How Glovo went through hypergrowth by maintaining focus on execution at the local level and measuring the impact of all marketing channels. Glovo’s growth playbook: winning city by city, with George Kartaltzis
Growth operators Vista

Inside the Mind of Lukas Vermeer: Shaping Experimentation Cultures at Vista

After scaling the experimentation platform of booking.com, Lukas embarked on a similar journey at Vista. Inside the Mind of Lukas Vermeer: Shaping Experimentation Cultures at Vista
Growth operators People.ai

David Ly Khim on content automation in B2B and growing People.ai

How the correct growth experiments and advanced content tactics build up your brand presence. David Ly Khim on content automation in B2B and growing People.ai