Data Science

Data Science

Industry voices Monks

Beyond the click: Juliana Jackson explains perception-led segmentation

Juliana Jackson explains why clicks and CLV miss the point. Real marketing impact starts with understanding perception and unstructured data. Beyond the click: Juliana Jackson explains perception-led segmentation
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Growth operators Vista

Inside the Mind of Lukas Vermeer: Shaping Experimentation Cultures at Vista

After scaling the experimentation platform of booking.com, Lukas embarked on a similar journey at Vista. Inside the Mind of Lukas Vermeer: Shaping Experimentation Cultures at Vista