Attribution

Attribution

Martech leaders AppsFlyer

The attribution playbook: Roy Yanai on navigating a post-ATT world

Roy Yanai led AppsFlyer through the chaos of Apple’s ATT rollout, helping the industry adapt. “The entire market was broken,” he said, “but we were best positioned to solve it....” The attribution playbook: Roy Yanai on navigating a post-ATT world
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Growth operators Aperture

Beyond the Funnel: Hannah Parvaz on Customer-Led Growth & Navigating Martech Shifts

Hannah Parvaz shares her journey from music to app marketing, focusing on customer psychology and AI-driven growth strategies... Beyond the Funnel: Hannah Parvaz on Customer-Led Growth & Navigating Martech Shifts
Industry voices Humans of Martech

Unlocking the human side of Martech, with Phil Gamache

After interviewing 160 guests on his podcast, Phil distills his main learnings about the martech industry... Unlocking the human side of Martech, with Phil Gamache
Martech leaders Clarisights

From running Facebook’s first ads to improving marketing data with Clarisights : Arun Srinivasan’s journey

Discover the founding story of Clarisights and what it means for great marketers... From running Facebook’s first ads to improving marketing data with Clarisights : Arun Srinivasan’s journey
Martech leaders Meta

Meta’s Gufeng Zhou on MMM, Causality, and the Future of Attribution

The father of Meta's marketing mix model shares details on building one of the main models on the market, and how to use the technology. Meta’s Gufeng Zhou on MMM, Causality, and the Future of Attribution
Martech leaders INCRMNTAL

How INCRMNTAL is reinventing Marketing Measurement for the privacy era, with CEO Maor Sadra

INCRMNTAL CEO explains how continuous measurement is replacing traditional attribution in a privacy-first marketing world. How INCRMNTAL is reinventing Marketing Measurement for the privacy era, with CEO Maor Sadra
Growth operators Glovo

Glovo’s growth playbook: winning city by city, with George Kartaltzis

How Glovo went through hypergrowth by maintaining focus on execution at the local level and measuring the impact of all marketing channels. Glovo’s growth playbook: winning city by city, with George Kartaltzis
Growth operators European Bartender School

Dario di Feliciantonio on scaling acquisition for the largest bartending school in the world

With a six months long conversion funnel, building awareness and knowing your customers is key. Dario di Feliciantonio on scaling acquisition for the largest bartending school in the world
Martech leaders Uber

A martech masterclass, by Francesco Pittarello, former Director of Marketing Technology at Uber

Thoughts on enabling CRM for growth, scaling to new markets and other takeaways from the world's largest ride hailing service. A martech masterclass, by Francesco Pittarello, former Director of Marketing Technology at Uber
Growth operators GetYourGuide

GetYourGuide’s VP of performance on creating their growth flywheel

Follow Wouter on this tour of his achievements and establishing martech excellence at GetYourGuide. GetYourGuide’s VP of performance on creating their growth flywheel