AI in Marketing

AI in Marketing

Industry voices ROI Hunter

Mastering e-commerce growth: a deep dive into ROI Hunter’s product

ROI Hunter helps e-commerce advertisers manage vast catalogues strategically, combining performance data with business insights. “Our mission is to give marketers control,” says Product Manager Erik Werner. Mastering e-commerce growth: a deep dive into ROI Hunter’s product
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Martech leaders Botpresso

Mastering generative experience optimization: new pathways for organic growth

SEO is evolving into Generative Experience Optimization (GEO), where AI-driven answers redefine brand visibility and growth. Mastering generative experience optimization: new pathways for organic growth
Industry voices Supermetrics

Supermetric’s Martti Vuopio on building an accidental career as a Martech product manager

Martti Vuopio, Product Leader at Supermetrics, has journeyed from ad optimization at Smartly.io to AI-driven insights at Supermetrics, blending customer empathy with innovation in Martech. Supermetric’s Martti Vuopio on building an accidental career as a Martech product manager
Martech leaders Alison.ai

Alison.ai’s Ellad Kushnir Matarasso on unlocking creative performance with AI

Alison.ai's VP Marketing reveals how AI-powered creative optimization is transforming campaign performance and replacing outdated A/B testing. Alison.ai’s Ellad Kushnir Matarasso on unlocking creative performance with AI
Growth operators Datadog

How Eppo accelerates experimentation for thousands of customers, with Ryan Lucht

Ryan Lucht of Eppo by Datadog shares how companies scale experimentation through cultural shifts, efficient tools, and AI-powered strategies for faster testing. How Eppo accelerates experimentation for thousands of customers, with Ryan Lucht
Industry voices Capgemini

The future of Martech: navigating AI-powered platforms at enterprise scale

Peppy Cheng of Capgemini shares how AI is transforming enterprise Martech, from platform integration to data privacy and team adaptation. The future of Martech: navigating AI-powered platforms at enterprise scale
Martech leaders AppsFlyer

The attribution playbook: Roy Yanai on navigating a post-ATT world

Roy Yanai led AppsFlyer through the chaos of Apple’s ATT rollout, helping the industry adapt. “The entire market was broken,” he said, “but we were best positioned to solve it....” The attribution playbook: Roy Yanai on navigating a post-ATT world
Industry voices Monks

Beyond the click: Juliana Jackson explains perception-led segmentation

Juliana Jackson explains why clicks and CLV miss the point. Real marketing impact starts with understanding perception and unstructured data. Beyond the click: Juliana Jackson explains perception-led segmentation
Growth operators Snap

Inside Snap’s DACH playbook: Jan Mueller on building a market from the ground up

Jan Mueller helped launch Snap in DACH, turning bold beginnings into smart, AI-driven growth. With AR and new Spectacles ahead, the future looks bright... Inside Snap’s DACH playbook: Jan Mueller on building a market from the ground up
Martech leaders Hightouch

AI decisioning: Hightouch on shaping the next era of outcome-based marketing

Alec Haase of Hightouch explains how AI Decisioning transforms marketing by enabling outcome-based personalization through AI agents... AI decisioning: Hightouch on shaping the next era of outcome-based marketing