AI in Marketing

AI in Marketing

Beyond the click: Juliana Jackson explains perception-led segmentation

Juliana Jackson explains why clicks and CLV miss the point. Real marketing impact starts with understanding perception and unstructured data. Beyond the click: Juliana Jackson explains perception-led segmentation
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Inside Snap’s DACH playbook: Jan Mueller on building a market from the ground up

Jan Mueller helped launch Snap in DACH, turning bold beginnings into smart, AI-driven growth. With AR and new Spectacles ahead, the future looks bright... Inside Snap’s DACH playbook: Jan Mueller on building a market from the ground up
Martech leaders Hightouch

AI decisioning: Hightouch on shaping the next era of outcome-based marketing

Alec Haase of Hightouch explains how AI Decisioning transforms marketing by enabling outcome-based personalization through AI agents... AI decisioning: Hightouch on shaping the next era of outcome-based marketing
Industry voices The Martech Weekly

Decoding Martech complexity: Juan Mendoza on founding TMW and the future of the industry

The two main trends of Martech in 2025 - AI hype and CDP composability, explained by The Martech Weekly'S founder. Decoding Martech complexity: Juan Mendoza on founding TMW and the future of the industry

Beyond the hype: Slobodan Manic on AI’s real role, CRO truths, and authentic authority

The host of the "No Hacks" podcast shares unfiltered views on CRO, AI and his journey through 200 interviews. Beyond the hype: Slobodan Manic on AI’s real role, CRO truths, and authentic authority
Martech leaders Growthloop

Lauren Stein, chief of staff, on orchestrating GrowthLoop’s Compound Marketing revolution

How GrowthLoop is redefining martech by embedding AI agents directly into the data cloud for compounding strategic returns. Lauren Stein, chief of staff, on orchestrating GrowthLoop’s Compound Marketing revolution
Martech leaders Chiefmartec

Martech 2025: Scott Brinker on new data paradigms & AI’s next act

Scott reveals insights from his state of martech 2025 report and what it takes to build successful marketing ecosystems... Martech 2025: Scott Brinker on new data paradigms & AI’s next act

From chaos to impact: Sandy Diao’s guide to career growth

A look into one of the most impressive Growth careers in the Valley - and tips to try and work your way to a similar life... From chaos to impact: Sandy Diao’s guide to career growth

Growth, GTM, and $1B+ Outcomes: Kat Wendelstadt on Scaling Startups

From leading Go-to-Market at Microsoft to founding startups in Brazil and advising AI companies, Kat reveals the lessons she learned along a very rich career... Growth, GTM, and $1B+ Outcomes: Kat Wendelstadt on Scaling Startups

The attributes of high-growth teams, with Ruslan Nazarenko, former growth lead at Scale AI, Vimeo, Bird

A deep dive in the world of hyper-growth companies and the characteristics of their growth teams. The attributes of high-growth teams, with Ruslan Nazarenko, former growth lead at Scale AI, Vimeo, Bird