Ad Optimization

Ad Optimization

Industry voices ROI Hunter

Mastering e-commerce growth: a deep dive into ROI Hunter’s product

ROI Hunter helps e-commerce advertisers manage vast catalogues strategically, combining performance data with business insights. “Our mission is to give marketers control,” says Product Manager Erik Werner. Mastering e-commerce growth: a deep dive into ROI Hunter’s product
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Industry voices Supermetrics

Supermetric’s Martti Vuopio on building an accidental career as a Martech product manager

Martti Vuopio, Product Leader at Supermetrics, has journeyed from ad optimization at Smartly.io to AI-driven insights at Supermetrics, blending customer empathy with innovation in Martech. Supermetric’s Martti Vuopio on building an accidental career as a Martech product manager
Martech leaders Alison.ai

Alison.ai’s Ellad Kushnir Matarasso on unlocking creative performance with AI

Alison.ai's VP Marketing reveals how AI-powered creative optimization is transforming campaign performance and replacing outdated A/B testing. Alison.ai’s Ellad Kushnir Matarasso on unlocking creative performance with AI
Growth operators Snap

Inside Snap’s DACH playbook: Jan Mueller on building a market from the ground up

Jan Mueller helped launch Snap in DACH, turning bold beginnings into smart, AI-driven growth. With AR and new Spectacles ahead, the future looks bright... Inside Snap’s DACH playbook: Jan Mueller on building a market from the ground up
Growth operators Aperture

Beyond the Funnel: Hannah Parvaz on Customer-Led Growth & Navigating Martech Shifts

Hannah Parvaz shares her journey from music to app marketing, focusing on customer psychology and AI-driven growth strategies... Beyond the Funnel: Hannah Parvaz on Customer-Led Growth & Navigating Martech Shifts
Martech leaders Batch Creative

The Art & Science of Scalable Video Ads: Insights from Batch Creative’s Brett Wagner

Where Brett shares how his company scales high-performing video ads through structured frameworks, iterative testing, and creator-driven content. The Art & Science of Scalable Video Ads: Insights from Batch Creative’s Brett Wagner