Performance Marketing

Performance Marketing

Growth operators Wealthsimple

Scaling growth beyond channels: Simon Lejeune on the next playbook for Fintech

A behind-the-scenes look at what happens when you build for outcomes, not channels... Scaling growth beyond channels: Simon Lejeune on the next playbook for Fintech
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Growth operators Wix

B2B Influencer Insights with Wix’s Sarah Adam

How choosing the right mix of influencers and platforms can help brands reach new heights... B2B Influencer Insights with Wix’s Sarah Adam
Growth operators Zalando

From wild child to marketing heavyweight: Zalando’s Aifric Campbell on breaking rules, building teams, and scaling growth

Lessons from creating high velocity experimentation and long term measurement roadmaps at the largest European tech companies... From wild child to marketing heavyweight: Zalando’s Aifric Campbell on breaking rules, building teams, and scaling growth
Martech leaders Batch Creative

The Art & Science of Scalable Video Ads: Insights from Batch Creative’s Brett Wagner

Where Brett shares how his company scales high-performing video ads through structured frameworks, iterative testing, and creator-driven content. The Art & Science of Scalable Video Ads: Insights from Batch Creative’s Brett Wagner
Growth operators Cash app

How Cash App Built a Nine-Figure Paid Funnel with First Growth Hire Dyan Khor

Dyan shares her measurement-first playbook and unveils how she unlocked ROI-positive paid growth for a transformative fintech app. How Cash App Built a Nine-Figure Paid Funnel with First Growth Hire Dyan Khor
Growth operators Glovo

Glovo’s growth playbook: winning city by city, with George Kartaltzis

How Glovo went through hypergrowth by maintaining focus on execution at the local level and measuring the impact of all marketing channels. Glovo’s growth playbook: winning city by city, with George Kartaltzis
Growth operators European Bartender School

Dario di Feliciantonio on scaling acquisition for the largest bartending school in the world

With a six months long conversion funnel, building awareness and knowing your customers is key. Dario di Feliciantonio on scaling acquisition for the largest bartending school in the world
Growth operators GetYourGuide

GetYourGuide’s VP of performance on creating their growth flywheel

Follow Wouter on this tour of his achievements and establishing martech excellence at GetYourGuide. GetYourGuide’s VP of performance on creating their growth flywheel