Martech & Ops

Martech & Ops

Industry voices Humans of Martech

Unlocking the human side of Martech, with Phil Gamache

After interviewing 160 guests on his podcast, Phil distills his main learnings about the martech industry... Unlocking the human side of Martech, with Phil Gamache
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Martech leaders Clarisights

From running Facebook’s first ads to improving marketing data with Clarisights : Arun Srinivasan’s journey

Discover the founding story of Clarisights and what it means for great marketers... From running Facebook’s first ads to improving marketing data with Clarisights : Arun Srinivasan’s journey
Martech leaders Meta

Meta’s Gufeng Zhou on MMM, Causality, and the Future of Attribution

The father of Meta's marketing mix model shares details on building one of the main models on the market, and how to use the technology. Meta’s Gufeng Zhou on MMM, Causality, and the Future of Attribution
Martech leaders INCRMNTAL

How INCRMNTAL is reinventing Marketing Measurement for the privacy era, with CEO Maor Sadra

INCRMNTAL CEO explains how continuous measurement is replacing traditional attribution in a privacy-first marketing world. How INCRMNTAL is reinventing Marketing Measurement for the privacy era, with CEO Maor Sadra
Martech leaders Masterclass

Redefining Growth Engineering at Opendoor and Masterclass, with Alexey Komissarouk

Former Opendoor & Masterclass growth leader reveals why traditional engineering mindsets might be killing some companies' growth. Redefining Growth Engineering at Opendoor and Masterclass, with Alexey Komissarouk
Martech leaders Smartly

Smartly.io’s CPO Arto Tolonen on building a leading Meta Business Partner

How a culture of empathy for the customer allowed Smartly.io to become a worldwide success. Smartly.io’s CPO Arto Tolonen on building a leading Meta Business Partner
Martech leaders Uber

A martech masterclass, by Francesco Pittarello, former Director of Marketing Technology at Uber

Thoughts on enabling CRM for growth, scaling to new markets and other takeaways from the world's largest ride hailing service. A martech masterclass, by Francesco Pittarello, former Director of Marketing Technology at Uber
Martech leaders Delivery Hero

The intersection of marketing and product by Jean de Bressy, Director of Martech at Delivery Hero

On build or buy debates in startups, current trends in marketing automation and developing a career in martech. The intersection of marketing and product by Jean de Bressy, Director of Martech at Delivery Hero
Martech leaders Meta

Dive into the Meta (Facebook) Partner ecosystem with Alon Levin

Behind the curtains - a look at how marketing partners operate and their value from the perspective of Meta. Dive into the Meta (Facebook) Partner ecosystem with Alon Levin