Martech & Ops

Martech & Ops

Industry voices Churn FM

The counter-intuitive guide to retention with Andrew Michael from Churn FM

Andrew Michael (Churn FM) shares counter-intuitive SaaS retention strategies. Discover how to reduce churn via ICP, activation, sustainable growth insights from Hotjar, and AI's impact. The counter-intuitive guide to retention with Andrew Michael from Churn FM
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Martech leaders Hightouch

AI decisioning: Hightouch on shaping the next era of outcome-based marketing

Alec Haase of Hightouch explains how AI Decisioning transforms marketing by enabling outcome-based personalization through AI agents... AI decisioning: Hightouch on shaping the next era of outcome-based marketing
Industry voices The Martech Weekly

Decoding Martech complexity: Juan Mendoza on founding TMW and the future of the industry

The two main trends of Martech in 2025 - AI hype and CDP composability, explained by The Martech Weekly'S founder. Decoding Martech complexity: Juan Mendoza on founding TMW and the future of the industry
Industry voices no hacks

Beyond the hype: Slobodan Manic on AI’s real role, CRO truths, and authentic authority

The host of the "No Hacks" podcast shares unfiltered views on CRO, AI and his journey through 200 interviews. Beyond the hype: Slobodan Manic on AI’s real role, CRO truths, and authentic authority
Martech leaders Growthloop

Lauren Stein, chief of staff, on orchestrating GrowthLoop’s Compound Marketing revolution

How GrowthLoop is redefining martech by embedding AI agents directly into the data cloud for compounding strategic returns. Lauren Stein, chief of staff, on orchestrating GrowthLoop’s Compound Marketing revolution
Martech leaders Motive

“I’m 99 percent sure blueberries are safe for dogs” and other CRO secrets with Shiva Manjunath

Discover the ins and outs of successful CRO programs with the host of the "From A to B" podcast and experimentation wizard Shiva Manjunath “I’m 99 percent sure blueberries are safe for dogs” and other CRO secrets with Shiva Manjunath
Martech leaders Chiefmartec

Martech 2025: Scott Brinker on new data paradigms & AI’s next act

Scott reveals insights from his state of martech 2025 report and what it takes to build successful marketing ecosystems... Martech 2025: Scott Brinker on new data paradigms & AI’s next act
Industry voices Humans of Martech

Unlocking the human side of Martech, with Phil Gamache

After interviewing 160 guests on his podcast, Phil distills his main learnings about the martech industry... Unlocking the human side of Martech, with Phil Gamache
Martech leaders Clarisights

From running Facebook’s first ads to improving marketing data with Clarisights : Arun Srinivasan’s journey

Discover the founding story of Clarisights and what it means for great marketers... From running Facebook’s first ads to improving marketing data with Clarisights : Arun Srinivasan’s journey
Martech leaders Meta

Meta’s Gufeng Zhou on MMM, Causality, and the Future of Attribution

The father of Meta's marketing mix model shares details on building one of the main models on the market, and how to use the technology. Meta’s Gufeng Zhou on MMM, Causality, and the Future of Attribution