Growth Strategy

Growth Strategy

Industry voices Slack

Slack’s First CMO Bill Macaitis on Modernizing B2B Marketing in the AI Era

Where Bill discusses how freemium models, agile marketing, and AI are reshaping the landscape of SaaS and technology. Slack’s First CMO Bill Macaitis on Modernizing B2B Marketing in the AI Era
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Martech leaders Masterclass

Redefining Growth Engineering at Opendoor and Masterclass, with Alexey Komissarouk

Former Opendoor & Masterclass growth leader reveals why traditional engineering mindsets might be killing some companies' growth. Redefining Growth Engineering at Opendoor and Masterclass, with Alexey Komissarouk
Industry voices Aetna

Personalization in the Age of AI: a conversation with David Edelman

Where David discusses the key messages of his book, and why now is the right time for companies to embrace personalization. Personalization in the Age of AI: a conversation with David Edelman
Growth operators European Bartender School

Dario di Feliciantonio on scaling acquisition for the largest bartending school in the world

With a six months long conversion funnel, building awareness and knowing your customers is key. Dario di Feliciantonio on scaling acquisition for the largest bartending school in the world
Growth operators People.ai

David Ly Khim on content automation in B2B and growing People.ai

How the correct growth experiments and advanced content tactics build up your brand presence. David Ly Khim on content automation in B2B and growing People.ai