Growth Strategy

Growth Strategy

Growth, GTM, and $1B+ Outcomes: Kat Wendelstadt on Scaling Startups

From leading Go-to-Market at Microsoft to founding startups in Brazil and advising AI companies, Kat reveals the lessons she learned along a very rich career... Growth, GTM, and $1B+ Outcomes: Kat Wendelstadt on Scaling Startups
Get exclusive interviews & actionable Martech strategies delivered weekly. Subscribe free to Martech Family.

Building a $10B Super App: Inside Gojek’s Data-Driven Growth Strategy with Crystal Widjaja

From driver analytics to super app success, we reveal the unconventional experiments that shaped Southeast Asia's tech pioneer. Building a $10B Super App: Inside Gojek’s Data-Driven Growth Strategy with Crystal Widjaja

The attributes of high-growth teams, with Ruslan Nazarenko, former growth lead at Scale AI, Vimeo, Bird

A deep dive in the world of hyper-growth companies and the characteristics of their growth teams. The attributes of high-growth teams, with Ruslan Nazarenko, former growth lead at Scale AI, Vimeo, Bird

Glovo’s growth playbook: winning city by city, with George Kartaltzis

How Glovo went through hypergrowth by maintaining focus on execution at the local level and measuring the impact of all marketing channels. Glovo’s growth playbook: winning city by city, with George Kartaltzis

Inside the Mind of Lukas Vermeer: Shaping Experimentation Cultures at Vista

After scaling the experimentation platform of booking.com, Lukas embarked on a similar journey at Vista. Inside the Mind of Lukas Vermeer: Shaping Experimentation Cultures at Vista

Slack’s First CMO Bill Macaitis on Modernizing B2B Marketing in the AI Era

Where Bill discusses how freemium models, agile marketing, and AI are reshaping the landscape of SaaS and technology. Slack’s First CMO Bill Macaitis on Modernizing B2B Marketing in the AI Era
Martech leaders Masterclass

Redefining Growth Engineering at Opendoor and Masterclass, with Alexey Komissarouk

Former Opendoor & Masterclass growth leader reveals why traditional engineering mindsets might be killing some companies' growth. Redefining Growth Engineering at Opendoor and Masterclass, with Alexey Komissarouk

Personalization in the Age of AI: a conversation with David Edelman

Where David discusses the key messages of his book, and why now is the right time for companies to embrace personalization. Personalization in the Age of AI: a conversation with David Edelman
Growth operators European Bartender School

Dario di Feliciantonio on scaling acquisition for the largest bartending school in the world

With a six months long conversion funnel, building awareness and knowing your customers is key. Dario di Feliciantonio on scaling acquisition for the largest bartending school in the world

David Ly Khim on content automation in B2B and growing People.ai

How the correct growth experiments and advanced content tactics build up your brand presence. David Ly Khim on content automation in B2B and growing People.ai