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Data & Measurement
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Martech leaders
Motive
“I’m 99 percent sure blueberries are safe for dogs” and other CRO secrets with Shiva Manjunath
Discover the ins and outs of successful CRO programs with the host of the "From A to B" podcast and experimentation wizard Shiva Manjunath
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Martech leaders
Chiefmartec
Martech 2025: Scott Brinker on new data paradigms & AI’s next act
Scott reveals insights from his state of martech 2025 report and what it takes to build successful marketing ecosystems...
Growth operators
Zalando
From wild child to marketing heavyweight: Zalando’s Aifric Campbell on breaking rules, building teams, and scaling growth
Lessons from creating high velocity experimentation and long term measurement roadmaps at the largest European tech companies...
Martech leaders
Clarisights
From running Facebook’s first ads to improving marketing data with Clarisights : Arun Srinivasan’s journey
Discover the founding story of Clarisights and what it means for great marketers...
Martech leaders
Meta
Meta’s Gufeng Zhou on MMM, Causality, and the Future of Attribution
The father of Meta's marketing mix model shares details on building one of the main models on the market, and how to use the technology.
Growth operators
Cash app
How Cash App Built a Nine-Figure Paid Funnel with First Growth Hire Dyan Khor
Dyan shares her measurement-first playbook and unveils how she unlocked ROI-positive paid growth for a transformative fintech app.
Growth operators
Gojek
Building a $10B Super App: Inside Gojek’s Data-Driven Growth Strategy with Crystal Widjaja
From driver analytics to super app success, we reveal the unconventional experiments that shaped Southeast Asia's tech pioneer.
Martech leaders
INCRMNTAL
How INCRMNTAL is reinventing Marketing Measurement for the privacy era, with CEO Maor Sadra
INCRMNTAL CEO explains how continuous measurement is replacing traditional attribution in a privacy-first marketing world.
Growth operators
Vista
Inside the Mind of Lukas Vermeer: Shaping Experimentation Cultures at Vista
After scaling the experimentation platform of booking.com, Lukas embarked on a similar journey at Vista.
Martech leaders
Uber
A martech masterclass, by Francesco Pittarello, former Director of Marketing Technology at Uber
Thoughts on enabling CRM for growth, scaling to new markets and other takeaways from the world's largest ride hailing service.
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