Data & Measurement

Data & Measurement

Industry voices The Martech Weekly

Decoding Martech complexity: Juan Mendoza on founding TMW and the future of the industry

The two main trends of Martech in 2025 - AI hype and CDP composability, explained by The Martech Weekly'S founder. Decoding Martech complexity: Juan Mendoza on founding TMW and the future of the industry
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Martech leaders Motive

“I’m 99 percent sure blueberries are safe for dogs” and other CRO secrets with Shiva Manjunath

Discover the ins and outs of successful CRO programs with the host of the "From A to B" podcast and experimentation wizard Shiva Manjunath “I’m 99 percent sure blueberries are safe for dogs” and other CRO secrets with Shiva Manjunath
Martech leaders Chiefmartec

Martech 2025: Scott Brinker on new data paradigms & AI’s next act

Scott reveals insights from his state of martech 2025 report and what it takes to build successful marketing ecosystems... Martech 2025: Scott Brinker on new data paradigms & AI’s next act
Growth operators Zalando

From wild child to marketing heavyweight: Zalando’s Aifric Campbell on breaking rules, building teams, and scaling growth

Lessons from creating high velocity experimentation and long term measurement roadmaps at the largest European tech companies... From wild child to marketing heavyweight: Zalando’s Aifric Campbell on breaking rules, building teams, and scaling growth
Martech leaders Clarisights

From running Facebook’s first ads to improving marketing data with Clarisights : Arun Srinivasan’s journey

Discover the founding story of Clarisights and what it means for great marketers... From running Facebook’s first ads to improving marketing data with Clarisights : Arun Srinivasan’s journey
Martech leaders Meta

Meta’s Gufeng Zhou on MMM, Causality, and the Future of Attribution

The father of Meta's marketing mix model shares details on building one of the main models on the market, and how to use the technology. Meta’s Gufeng Zhou on MMM, Causality, and the Future of Attribution
Growth operators Cash app

How Cash App Built a Nine-Figure Paid Funnel with First Growth Hire Dyan Khor

Dyan shares her measurement-first playbook and unveils how she unlocked ROI-positive paid growth for a transformative fintech app. How Cash App Built a Nine-Figure Paid Funnel with First Growth Hire Dyan Khor
Growth operators Gojek

Building a $10B Super App: Inside Gojek’s Data-Driven Growth Strategy with Crystal Widjaja

From driver analytics to super app success, we reveal the unconventional experiments that shaped Southeast Asia's tech pioneer. Building a $10B Super App: Inside Gojek’s Data-Driven Growth Strategy with Crystal Widjaja
Martech leaders INCRMNTAL

How INCRMNTAL is reinventing Marketing Measurement for the privacy era, with CEO Maor Sadra

INCRMNTAL CEO explains how continuous measurement is replacing traditional attribution in a privacy-first marketing world. How INCRMNTAL is reinventing Marketing Measurement for the privacy era, with CEO Maor Sadra
Growth operators Vista

Inside the Mind of Lukas Vermeer: Shaping Experimentation Cultures at Vista

After scaling the experimentation platform of booking.com, Lukas embarked on a similar journey at Vista. Inside the Mind of Lukas Vermeer: Shaping Experimentation Cultures at Vista