Brand & Content

Brand & Content

B2B Influencer Insights with Wix’s Sarah Adam

How choosing the right mix of influencers and platforms can help brands reach new heights... B2B Influencer Insights with Wix’s Sarah Adam
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Growth operators Perfectstay

Scaling growth through brand and product synergy: Lucie De Antoni’s playbook

An exclusive deep dive into the world of brand building and how to align a company's strategy around a clear messaging for growth... Scaling growth through brand and product synergy: Lucie De Antoni’s playbook
Industry voices Humans of Martech

Unlocking the human side of Martech, with Phil Gamache

After interviewing 160 guests on his podcast, Phil distills his main learnings about the martech industry... Unlocking the human side of Martech, with Phil Gamache

Building Retention that lasts: reshaping Yotpo’s future, with Eli Weiss

Eli Weiss digs into how Yotpo uses real, unfiltered customer feedback to keep people coming back— through gritty human connection... Building Retention that lasts: reshaping Yotpo’s future, with Eli Weiss

Growth, GTM, and $1B+ Outcomes: Kat Wendelstadt on Scaling Startups

From leading Go-to-Market at Microsoft to founding startups in Brazil and advising AI companies, Kat reveals the lessons she learned along a very rich career... Growth, GTM, and $1B+ Outcomes: Kat Wendelstadt on Scaling Startups
Martech leaders Batch Creative

The Art & Science of Scalable Video Ads: Insights from Batch Creative’s Brett Wagner

Where Brett shares how his company scales high-performing video ads through structured frameworks, iterative testing, and creator-driven content. The Art & Science of Scalable Video Ads: Insights from Batch Creative’s Brett Wagner

Slack’s First CMO Bill Macaitis on Modernizing B2B Marketing in the AI Era

Where Bill discusses how freemium models, agile marketing, and AI are reshaping the landscape of SaaS and technology. Slack’s First CMO Bill Macaitis on Modernizing B2B Marketing in the AI Era

Personalization in the Age of AI: a conversation with David Edelman

Where David discusses the key messages of his book, and why now is the right time for companies to embrace personalization. Personalization in the Age of AI: a conversation with David Edelman

David Ly Khim on content automation in B2B and growing People.ai

How the correct growth experiments and advanced content tactics build up your brand presence. David Ly Khim on content automation in B2B and growing People.ai