Martech leaders

Strategic insights and vision from the experts defining the marketing technology landscape and tools.

Martech leaders Alison.ai

Alison.ai’s Ellad Kushnir Matarasso on unlocking creative performance with AI

Alison.ai's VP Marketing reveals how AI-powered creative optimization is transforming campaign performance and replacing outdated A/B testing. Alison.ai’s Ellad Kushnir Matarasso on unlocking creative performance with AI
Get exclusive interviews & actionable Martech strategies delivered weekly. Subscribe free to Martech Family.
Martech leaders AppsFlyer

The attribution playbook: Roy Yanai on navigating a post-ATT world

Roy Yanai led AppsFlyer through the chaos of Apple’s ATT rollout, helping the industry adapt. “The entire market was broken,” he said, “but we were best positioned to solve it....” The attribution playbook: Roy Yanai on navigating a post-ATT world
Martech leaders Hightouch

AI decisioning: Hightouch on shaping the next era of outcome-based marketing

Alec Haase of Hightouch explains how AI Decisioning transforms marketing by enabling outcome-based personalization through AI agents... AI decisioning: Hightouch on shaping the next era of outcome-based marketing
Martech leaders Growthloop

Lauren Stein, chief of staff, on orchestrating GrowthLoop’s Compound Marketing revolution

How GrowthLoop is redefining martech by embedding AI agents directly into the data cloud for compounding strategic returns. Lauren Stein, chief of staff, on orchestrating GrowthLoop’s Compound Marketing revolution
Martech leaders Chiefmartec

Martech 2025: Scott Brinker on new data paradigms & AI’s next act

Scott reveals insights from his state of martech 2025 report and what it takes to build successful marketing ecosystems... Martech 2025: Scott Brinker on new data paradigms & AI’s next act
Martech leaders Clarisights

From running Facebook’s first ads to improving marketing data with Clarisights : Arun Srinivasan’s journey

Discover the founding story of Clarisights and what it means for great marketers... From running Facebook’s first ads to improving marketing data with Clarisights : Arun Srinivasan’s journey
Martech leaders Meta

Meta’s Gufeng Zhou on MMM, Causality, and the Future of Attribution

The father of Meta's marketing mix model shares details on building one of the main models on the market, and how to use the technology. Meta’s Gufeng Zhou on MMM, Causality, and the Future of Attribution
Martech leaders Batch Creative

The Art & Science of Scalable Video Ads: Insights from Batch Creative’s Brett Wagner

Where Brett shares how his company scales high-performing video ads through structured frameworks, iterative testing, and creator-driven content. The Art & Science of Scalable Video Ads: Insights from Batch Creative’s Brett Wagner
Martech leaders INCRMNTAL

How INCRMNTAL is reinventing Marketing Measurement for the privacy era, with CEO Maor Sadra

INCRMNTAL CEO explains how continuous measurement is replacing traditional attribution in a privacy-first marketing world. How INCRMNTAL is reinventing Marketing Measurement for the privacy era, with CEO Maor Sadra
Martech leaders Masterclass

Redefining Growth Engineering at Opendoor and Masterclass, with Alexey Komissarouk

Former Opendoor & Masterclass growth leader reveals why traditional engineering mindsets might be killing some companies' growth. Redefining Growth Engineering at Opendoor and Masterclass, with Alexey Komissarouk