Industry voices

Perspectives and commentary from the figures shaping the broader marketing conversation.

Industry voices ROI Hunter

Mastering e-commerce growth: a deep dive into ROI Hunter’s product

ROI Hunter helps e-commerce advertisers manage vast catalogues strategically, combining performance data with business insights. “Our mission is to give marketers control,” says Product Manager Erik Werner. Mastering e-commerce growth: a deep dive into ROI Hunter’s product
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Industry voices Supermetrics

Supermetric’s Martti Vuopio on building an accidental career as a Martech product manager

Martti Vuopio, Product Leader at Supermetrics, has journeyed from ad optimization at Smartly.io to AI-driven insights at Supermetrics, blending customer empathy with innovation in Martech. Supermetric’s Martti Vuopio on building an accidental career as a Martech product manager
Industry voices Capgemini

The future of Martech: navigating AI-powered platforms at enterprise scale

Peppy Cheng of Capgemini shares how AI is transforming enterprise Martech, from platform integration to data privacy and team adaptation. The future of Martech: navigating AI-powered platforms at enterprise scale
Industry voices Monks

Beyond the click: Juliana Jackson explains perception-led segmentation

Juliana Jackson explains why clicks and CLV miss the point. Real marketing impact starts with understanding perception and unstructured data. Beyond the click: Juliana Jackson explains perception-led segmentation
Industry voices Churn FM

The counter-intuitive guide to retention with Andrew Michael from Churn FM

Discover how to reduce churn via ICP, activation, sustainable growth insights from Hotjar, and AI's impact... The counter-intuitive guide to retention with Andrew Michael from Churn FM
Industry voices The Martech Weekly

Decoding Martech complexity: Juan Mendoza on founding TMW and the future of the industry

The two main trends of Martech in 2025 - AI hype and CDP composability, explained by The Martech Weekly'S founder. Decoding Martech complexity: Juan Mendoza on founding TMW and the future of the industry
Industry voices no hacks

Beyond the hype: Slobodan Manic on AI’s real role, CRO truths, and authentic authority

The host of the "No Hacks" podcast shares unfiltered views on CRO, AI and his journey through 200 interviews. Beyond the hype: Slobodan Manic on AI’s real role, CRO truths, and authentic authority
Industry voices Motive

“I’m 99 percent sure blueberries are safe for dogs” and other CRO secrets with Shiva Manjunath

Discover the ins and outs of successful CRO programs with the host of the "From A to B" podcast and experimentation wizard Shiva Manjunath “I’m 99 percent sure blueberries are safe for dogs” and other CRO secrets with Shiva Manjunath
Industry voices Humans of Martech

Unlocking the human side of Martech, with Phil Gamache

After interviewing 160 guests on his podcast, Phil distills his main learnings about the martech industry... Unlocking the human side of Martech, with Phil Gamache
Industry voices Slack

Slack’s First CMO Bill Macaitis on Modernizing B2B Marketing in the AI Era

Where Bill discusses how freemium models, agile marketing, and AI are reshaping the landscape of SaaS and technology. Slack’s First CMO Bill Macaitis on Modernizing B2B Marketing in the AI Era