From driver analytics to super app success, we reveal the unconventional experiments that shaped Southeast Asia’s tech pioneer.
The father of Meta’s marketing mix model shares details on building one of the main models on the market, and how to use the technology.
Where Brett shares how his company scales high-performing video ads through structured frameworks, iterative testing, and creator-driven content.
Dyan shares her measurement-first playbook and unveils how she unlocked ROI-positive paid growth for a transformative fintech app.
A deep dive in the world of hyper-growth companies and the characteristics of their growth teams.
With a six months long conversion funnel, building awareness and knowing your customers is key.
How a culture of empathy for the customer allowed Smartly.io to become a worldwide success.
Thoughts on enabling CRM for growth, scaling to new markets and other takeaways from the world’s largest ride hailing service.
Follow Wouter on this tour of his achievements and establishing martech excellence at GetYourGuide.
On build or buy debates in startups, current trends in marketing automation and developing a career in martech.
The breakdown of customer lifetime value in a multimodal business, and its importance to become market leader.
