Jean de Bressy
Growth advisor, martech family editor, trail enthusiast. Finds mountain climbing > Negronis.
Martech leaders INCRMNTAL

How INCRMNTAL is reinventing Marketing Measurement for the privacy era, with CEO Maor Sadra

INCRMNTAL CEO explains how continuous measurement is replacing traditional attribution in a privacy-first marketing world. How INCRMNTAL is reinventing Marketing Measurement for the privacy era, with CEO Maor Sadra
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Growth operators Scale AI

The attributes of high-growth teams, with Ruslan Nazarenko, former growth lead at Scale AI, Vimeo, Bird

A deep dive in the world of hyper-growth companies and the characteristics of their growth teams. The attributes of high-growth teams, with Ruslan Nazarenko, former growth lead at Scale AI, Vimeo, Bird
Growth operators Glovo

Glovo’s growth playbook: winning city by city, with George Kartaltzis

How Glovo went through hypergrowth by maintaining focus on execution at the local level and measuring the impact of all marketing channels. Glovo’s growth playbook: winning city by city, with George Kartaltzis
Growth operators Vista

Inside the Mind of Lukas Vermeer: Shaping Experimentation Cultures at Vista

After scaling the experimentation platform of booking.com, Lukas embarked on a similar journey at Vista. Inside the Mind of Lukas Vermeer: Shaping Experimentation Cultures at Vista
Industry voices Slack

Slack’s First CMO Bill Macaitis on Modernizing B2B Marketing in the AI Era

Where Bill discusses how freemium models, agile marketing, and AI are reshaping the landscape of SaaS and technology. Slack’s First CMO Bill Macaitis on Modernizing B2B Marketing in the AI Era
Martech leaders Masterclass

Redefining Growth Engineering at Opendoor and Masterclass, with Alexey Komissarouk

Former Opendoor & Masterclass growth leader reveals why traditional engineering mindsets might be killing some companies' growth. Redefining Growth Engineering at Opendoor and Masterclass, with Alexey Komissarouk
Industry voices Aetna

Personalization in the Age of AI: a conversation with David Edelman

Where David discusses the key messages of his book, and why now is the right time for companies to embrace personalization. Personalization in the Age of AI: a conversation with David Edelman
Growth operators European Bartender School

Dario di Feliciantonio on scaling acquisition for the largest bartending school in the world

With a six months long conversion funnel, building awareness and knowing your customers is key. Dario di Feliciantonio on scaling acquisition for the largest bartending school in the world
Martech leaders Smartly

Smartly.io’s CPO Arto Tolonen on building a leading Meta Business Partner

How a culture of empathy for the customer allowed Smartly.io to become a worldwide success. Smartly.io’s CPO Arto Tolonen on building a leading Meta Business Partner
Martech leaders Uber

A martech masterclass, by Francesco Pittarello, former Director of Marketing Technology at Uber

Thoughts on enabling CRM for growth, scaling to new markets and other takeaways from the world's largest ride hailing service. A martech masterclass, by Francesco Pittarello, former Director of Marketing Technology at Uber