The father of Meta’s marketing mix model shares details on building one of the main models on the market, and how to use the technology.
Dyan shares her measurement-first playbook and unveils how she unlocked ROI-positive paid growth for a transformative fintech app.
INCRMNTAL CEO explains how continuous measurement is replacing traditional attribution in a privacy-first marketing world.
Follow Wouter on this tour of his achievements and establishing martech excellence at GetYourGuide.