Tag

AI

 Lukas Vermeer creating experiments from his workshop in Delft.

Inside the Mind of Lukas Vermeer: Shaping Experimentation Cultures at Vista

After scaling the experimentation platform of booking.com, Lukas embarked on a similar journey at Vista.

 Illustration: Ilya Moor

Slack’s First CMO Bill Macaitis on Modernizing B2B Marketing in the AI Era

Where Bill discusses how freemium models, agile marketing, and AI are reshaping the landscape of SaaS and technology.

Redefining Growth Engineering at Opendoor and Masterclass, with Alexey Komissarouk

Former Opendoor & Masterclass growth leader reveals why traditional engineering mindsets might be killing some companies’ growth.

Personalization in the Age of AI: a conversation with David Edelman

Where David discusses the key messages of his book, and why now is the right time for companies to embrace personalization.