With a six months long conversion funnel, building awareness and knowing your customers is key.
How a culture of empathy for the customer allowed Smartly.io to become a worldwide success.
Thoughts on enabling CRM for growth, scaling to new markets and other takeaways from the world’s largest ride hailing service.
Follow Wouter on this tour of his achievements and establishing martech excellence at GetYourGuide.
The breakdown of customer lifetime value in a multimodal business, and its importance to become market leader.
On build or buy debates in startups, current trends in marketing automation and developing a career in martech.
Behind the curtains – a look at how marketing partners operate and their value from the perspective of Meta.
How the correct growth experiments and advanced content tactics build up your brand presence.
