MMM
Industry voices Humans of Martech

Unlocking the human side of Martech, with Phil Gamache

After interviewing 160 guests on his podcast, Phil distills his main learnings about the martech industry... Unlocking the human side of Martech, with Phil Gamache
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Martech leaders Meta

Meta’s Gufeng Zhou on MMM, Causality, and the Future of Attribution

The father of Meta's marketing mix model shares details on building one of the main models on the market, and how to use the technology. Meta’s Gufeng Zhou on MMM, Causality, and the Future of Attribution
Growth operators Cash app

How Cash App Built a Nine-Figure Paid Funnel with First Growth Hire Dyan Khor

Dyan shares her measurement-first playbook and unveils how she unlocked ROI-positive paid growth for a transformative fintech app. How Cash App Built a Nine-Figure Paid Funnel with First Growth Hire Dyan Khor